FADE IN to a typical office setting. Many MEN and WOMEN are present, hurriedly going to and fro, doing CAREER-TYPE THINGS (e.g. making copies, carrying Important Papers around, etc.). The ambient noise consists of PHONES RINGING and PEOPLE TALKING—ostensibly about aforementioned CAREER-TYPE THINGS, but maybe merely SHOOTING THE BULL.

Suddenly, ANOTHER MAN (we’ll call him BOB) appears from between two cubicles. Something is different about him. He carries himself much like a strutting rooster; not too cocky (no pun intended), but definitely in such a manner that looks like he has it All Together. The other MEN and WOMEN notice.

– Hello, Bob! Don’t you look good this morning?
– Yeah, what happened to you? New outlook on life?

BOB smiles. Tight zoom on BOB’s face.

– No, I’m just eating right: the TEXTISM way!

Freeze frame. Cue EXCITING MUSIC. TITLES—typographically-correct, of course—appear at the bottom of the screen accompanied with a voiceover that sounds like the guy who does the Mentos ads: “Textism: The Well-Written Way to a Healthy Day”.

END.