From the Korea Herald: Hooters to Open Korean Branch.
I just love this paragraph. It’s so direct!
“Hooters” is a slang term for a woman’s breasts, although the restaurant has an owl in its logo and uses the owl theme sufficiently to generate clever word plays.
That’s a bit more direct than the company’s own marketing schtick:
The chain acknowledges that many consider “Hooters” a slang term for a portion of the female anatomy. Hooters does have an owl inside its logo and uses an owl theme sufficiently to allow debate to occur over the meaning’s intent. The chain enjoys and benefits from this debate. In the end, we hope Hooters means a great place to eat.
Umm, remind me what’s up for debate?
(Link via Dangerousmeta.)