I’m going to crib the style of the great Billmon for this one.

The campaign will use Bush’s campaign-honed techniques of mass repetition, never deviating from the script and using the politics of fear to build support — contending that a Social Security financial crisis is imminent when even Republican figures show it is decades away.

Social Security Push to Tap the GOP Faithful
Washington Post
14 Jan 2005, Page A06

This, of course, has not ever been done before. Really. Oh, wait…

From a marketing point of view, you don’t introduce new products in August.

White House Chief of Staff Andrew Card
Speaking to the New York Times regarding the Iraq War
6 Sept 2002